Overview
Square One Coffee is a conceptual coffee brand that blends geometric illustration with clean, modern design. The goal of this project was to develop a playful yet professional visual identity through packaging, social media, and collateral. Each blend features a distinct character and tone, creating an approachable brand system that feels both cohesive and memorable. The main challenge was crafting fun, recognizable brand elements that maintained a sense of simplicity and balance, keeping the design engaging and distinctive without feeling overly juvenile or cluttered.
Client
Square One Coffee — Coffee & Specialty Beverage Company
Project Type
Conceptual | Branding & Collateral | Package Design | Social Media
Tools Used
InDesign, Illustrator, Photoshop, Figma
Branding
Square One Coffee’s branding is rooted in simplicity and grounded beginnings, starting from square one with quality beans to craft quality products. The visual identity reflects that idea of balance and approachability through thoughtful use of colour and type. The palette features two complementary pairs, yellow and blue, purple and green, creating harmony and versatility across applications. The typography combines two clean sans-serif typefaces to reinforce the brand’s minimal, friendly, and modern personality.
Deliverables
The main deliverables for this project included custom character illustrations, packaging designs, business cards, and social media posts. Each blend is represented by a unique character derived from a single geometric shape and colour, allowing for both simplified and illustrated versions. This system maintains the brand's playful yet consistent identity across all packaging, print, and digital collateral.
Final Outcome & Impact
The result is a minimalistic, down-to-earth brand brought to life through cohesive social media posts, packaging, and business card collateral. The visual system creates an eye-catching yet straightforward experience, reflecting Square One Coffee’s approachable nature. Its simplicity allows for effortless product expansion and adaptable elements that can be reused across future packaging, collateral, and brand materials.
Business Card Sample
