Overview
Northpoint Capital is a conceptual finance brand focused on providing stable and strategic investment solutions. The goal of this project was to develop a clean, minimalistic brand identity that communicates professionalism and trust while remaining visually engaging. The challenge centred on presenting complex financial information concisely and clearly through cohesive branding, custom iconography, and a refined presentation deck. The final deliverables include a business card, icon set, data visualisation, and a full investor pitch deck.
Client
Northpoint Capital — Financial Services Company
Project Type
Conceptual | Branding & Collateral | Presentation Design | Document Design
Tools Used
InDesign, Illustrator, Photoshop, PowerPoint
Branding
Northpoint Capital’s branding features a solid navy blue, representing the calm professionalism the company upholds in all its work. This is paired with a striking gold accent to create contrast and reflect the brand’s optimistic outlook. The typography combines a classic serif for headers with a clean sans-serif for subheadings and body text, blending tradition with modernity to convey Northpoint’s historical roots and forward-thinking approach.
Deliverables
The main deliverables for this project included a reusable PowerPoint pitch deck template, a custom icon set, and supporting print materials such as business cards. The deck features a timeline and line graph designed to align with Northpoint’s brand system, while the print collateral reinforces the cohesive and professional identity across touchpoints.
Final Outcome & Impact
The result is a polished, brand-aligned presentation system that communicates professionalism and clarity through minimal, structured design. This project allowed me to refine my skills in developing cohesive corporate branding while creating visually engaging layouts across both print and digital formats. I drew on my proficiency in Adobe Suite and PowerPoint to produce a consistent, client-ready presentation and supporting materials.
Business Card Sample
