Overview
NorthPoint Capital is a conceptual financial advisory firm focused on long-term wealth planning and strategic investment guidance. Their branding reflects a balance between reliability and modern professionalism.
Objective
The goal was to create a minimalist and polished identity that communicated trust and clarity, while presenting financial information in a concise and visually digestible way.
Impact & Design Results
This project delivered a complete pitch deck template, business cards, branded icons, and a clear financial line graph. The final system presents a clean and confident identity suitable for client presentations and investor communications.
Client
Northpoint Capital — Financial Services Company
Role
Brand & Visual Designer - Graphic Design
Project Type
Conceptual | Branding & Collateral | Presentation Design | Document Design
Tools Used
InDesign, Illustrator, Photoshop, PowerPoint
Branding
Northpoint Capital’s branding features a solid navy blue, representing the calm professionalism the company upholds in all its work. This is paired with a striking gold accent to create contrast and reflect the brand’s optimistic outlook. The typography combines a classic serif for headers with a clean sans-serif for subheadings and body text, blending tradition with modernity to convey Northpoint’s historical roots and forward-thinking approach.
Deliverables
The main deliverables for this project included a reusable PowerPoint pitch deck template, a custom icon set, and supporting print materials such as business cards. The deck features a timeline and line graph designed to align with Northpoint’s brand system, while the print collateral reinforces the cohesive and professional identity across touchpoints.
Slide Deck, Custom Iconography & Graphs
Final Outcome & Impact
By translating complex financial information into clear visuals and structured presentations, this project supports easier collaboration between NorthPoint and its clients. The consistent use of brand colours and iconography creates trust and recognisability, allowing the system to integrate cleanly into future collateral and client-facing materials.
Business Card Sample
