Overview
Nova Events is the conceptual in-house event planning and marketing team for the Nova Centre, a venue that hosts technology-focused and creative industry gatherings. Their branding draws from theatrical lighting and futuristic colour palettes.
Objective
The goal was to create a recognisable brand identity that felt strong and memorable on its own while remaining adaptable enough to support a wide range of event themes and audiences.
Impact & Design Results
This project includes a full landing page design with mobile responsiveness, an event-focused email design, and large-scale signage suitable for conference halls. The work allowed me to create a multi-platform design system that balances creativity with clarity.
Client
Nova Events — Conceptual Event Planning & Marketing for the Nova Centre
Role
Brand & Visual Designer - Graphic & UX/UI Design
Project Type
Conceptual | Branding | Landing Page | Email Design | Large-Scale Signage
Tools Used
Figma, Illustrator, Photoshop, InDesign
Branding
Nova Events’ identity uses a deep off-black foundation, paired with vibrant purples and rich navy tones, to capture a futuristic, creative atmosphere. This palette evokes the feeling of a darkened theatre, the stage lights rising, the event beginning. Typography and layout choices emphasise structure, clarity, and forward-thinking design, allowing the brand to feel both professional and imaginative. The system is intentionally adaptable, supporting events of all types.
Deliverables
The deliverables for this project included a fully designed landing page with a mobile-responsive layout, a branded booking confirmation email showcasing related events, and a set of large-scale signage assets suitable for conference halls and venue lobbies. A strong emphasis was placed on contrast, readability, and visual impact, ensuring the brand remained identifiable while allowing each event’s content to take centre stage.
Email & Signage Designs
Final Outcome & Impact
This project provides Nova Events with a cohesive digital system that supports user engagement and recognisability. The email template includes personalised event recommendations based on user activity, while the landing page and signage maintain consistent visual themes. This strengthens brand recall and helps create a streamlined experience for attendees across digital and in-person environments.
Responsive Landing Page - Desktop & Mobile
