Overview
Solaro Energy is a conceptual brand focused on renewable energy, sustainability, and community impact. The goal of this project was to create a cohesive advertising and social media campaign that highlights Solaro’s clean, optimistic identity. The challenge was to design visuals that appeal to a wide audience, from younger renters to established homeowners, while maintaining a consistent brand message across all assets.
Client
Solaro Energy — Conceptual Renewable Energy Company
Project Type
Conceptual | Branding | Advertising | Social Media Design
Tools Used
InDesign, Illustrator, Photoshop, Figma
Branding
Civica is a forward-thinking brand, dedicated to sustainability and building a better future for all. Its visual identity uses bright, saturated colours paired with deeper earth tones to reflect both optimism and grounded stability. The typography combines simple sans serifs, chosen to echo the clean silhouettes of its architectural projects.
Deliverables
The main deliverables for this project included a print advertisement, a digital banner set, and a LinkedIn carousel. Each asset was designed to reflect Solaro’s bright, community-driven identity through the use of warm colours, clean typography, and strong contrast to ensure clarity and appeal for a diverse audience. Together, these materials create a cohesive campaign that promotes sustainability and accessibility.
Final Outcome & Impact
The result is a bright, cohesive campaign that captures Solaro’s optimistic and community-focused identity. This project allowed me to refine my skills in designing across both print and digital platforms while maintaining consistency within a defined brand system. I drew on my proficiency in Adobe Suite to create a clean, high-contrast visual language that communicates Solaro’s sustainable mission with clarity and warmth.
LinkedIn Social Campaign
