Overview
Solaro Energy is a conceptual renewable energy brand inspired by sustainability, accessibility, and positive community impact. Their identity blends community-driven elements with a clean and modern visual style.
Objective
The goal was to design assets that appeal to a wide demographic, including younger renters and established homeowners, while maintaining a fresh, people-first and green-focused brand identity.
Impact & Design Results
The project includes a digital ad set, a landing page concept, brand icons, and a print advertisement. The work emphasised strong contrast, clear messaging, and an approachable visual tone that supports Solaro’s mission of making clean energy accessible.
Client
Solaro Energy — Conceptual Renewable Energy Company
Role
Brand & Visual Designer - Graphic Design
Project Type
Conceptual | Branding | Advertising | Social Media Design
Tools Used
InDesign, Illustrator, Photoshop, Figma
Branding
Civica is a forward-thinking brand, dedicated to sustainability and building a better future for all. Its visual identity uses bright, saturated colours paired with deeper earth tones to reflect both optimism and grounded stability. The typography combines simple sans serifs, chosen to echo the clean silhouettes of its architectural projects.
Deliverables
The main deliverables for this project included a print advertisement, a digital banner set, and a LinkedIn carousel. Each asset was designed to reflect Solaro’s bright, community-driven identity through the use of warm colours, clean typography, and strong contrast to ensure clarity and appeal for a diverse audience. Together, these materials create a cohesive campaign that promotes sustainability and accessibility.
Digital Banner Ads & Print Ad
Final Outcome & Impact
The final assets create an approachable and informative presence for Solaro across print and digital platforms. The social media posts and ads are designed to increase engagement and drive traffic to Solaro’s website, while the consistent branding supports recognisability and trust. These materials help broaden Solaro’s reach to diverse audiences in an accessible and visually clear way.
LinkedIn Social Campaign
