Overview
Horizon Air is a conceptual airline brand focused on approachable, modern travel. Their visual identity uses vibrant oranges paired with deep forest green to create a warm, energetic, and trustworthy tone.
Objective
The goal was to design bright and inviting assets that remained professional and readable across different formats, including digital email layouts, large-scale advertisements, and print materials.
Impact & Design Results
This project includes a flight confirmation email template, a bus shelter advertisement, an aeroplane wrap concept, and a trifold brochure. The work strengthened my ability to design across varying scales, from detailed digital elements to large environmental graphics.
Client
Horizon Air — Air Travel, Airline
Role
Brand & Visual Designer - Graphic & UX/UI Design
Project Type
Conceptual | Signage | Print Design | Email Design
Tools Used
InDesign, Illustrator, Photoshop, Figma
Branding
Horizon Air’s visual identity blends two vivid oranges with a deep, cool forest green, symbolising adventure balanced by safety and stability. The palette evokes sunlight and nature, creating a lively yet reassuring atmosphere. Clean, geometric typography supports this balance, modern and approachable, yet structured, mirroring the brand’s promise of dependable journeys filled with discovery.
Deliverables
The main deliverables for this project included a flight confirmation email template, a bus shelter advertisement, an airplane wrap, and a trifold brochure. Each design applied Horizon’s signature orange as a continual signifier, using bold colour blocking and contrast to create visual consistency across assets. The result strikes a balance between simplicity and impact, maintaining a professional tone while reflecting the brand’s bright, adventurous spirit.
Email Design, Bus Shelter Signage & Aeroplane Wrap
Final Outcome & Impact
The final assets enhance the travel experience by simplifying key touchpoints. The boarding email provides a clear and organised overview for travellers, reducing confusion and improving communication. The bus shelter advertisement delivers a minimalistic and eye-catching call to action, directing users to Horizon’s website. Together, these pieces support a memorable and reliable brand experience.
Tri-fold Brochure
