Overview
Horizon Air is a conceptual travel brand designed to inspire curiosity and confidence in exploration. The goal of this project was to create a cohesive campaign that captures the brand’s warmth and energy across both print and digital assets. The main challenge was maintaining Horizon’s bright, colourful aesthetic while ensuring a polished and professional tone that reflects reliability and trust. Each deliverable was crafted to spark excitement for travel while remaining grounded in clear, accessible design.
Client
Horizon Air — Air Travel, Airline
Project Type
Conceptual | Signage | Print Design | Email Design
Tools Used
InDesign, Illustrator, Photoshop, Figma
Branding
Horizon Air’s visual identity blends two vivid oranges with a deep, cool forest green, symbolising adventure balanced by safety and stability. The palette evokes sunlight and nature, creating a lively yet reassuring atmosphere. Clean, geometric typography supports this balance, modern and approachable, yet structured, mirroring the brand’s promise of dependable journeys filled with discovery.
Deliverables
The main deliverables for this project included a flight confirmation email template, a bus shelter advertisement, an airplane wrap, and a trifold brochure. Each design applied Horizon’s signature orange as a continual signifier, using bold colour blocking and contrast to create visual consistency across assets. The result strikes a balance between simplicity and impact, maintaining a professional tone while reflecting the brand’s bright, adventurous spirit.
Final Outcome & Impact
The result is a cohesive, brand-aligned campaign that translates Horizon Air’s optimism and warmth into engaging visual assets. As a conceptual brand, this project enabled me to explore how a unified identity could be extended across print, digital, and environmental design. I utilised both Adobe Suite and Figma to develop a consistent system that balances vibrant colour and simplicity, reflecting Horizon’s commitment to creating travel experiences that feel both exciting and trustworthy.
Tri-fold Brochure
