Overview
Arcurve is a Calgary-based tech consulting company specialising in full-scale software solutions and community-driven technology initiatives. Their branding emphasises trust, innovation, and collaboration.
Objective
The challenge was designing branded assets across multiple platforms, including a magazine spread, event t-shirts, and reusable iconography, while maintaining consistency with Arcurve’s established brand identity.
Impact & Design Results
This project delivered a cohesive set of print and digital assets, including a magazine spread, t-shirt graphics, and an icon system used across internal and external materials. The work strengthened my experience designing within real client constraints and brand guidelines.
Client
Arcurve — Software Development & Consulting
Role
Freelance Graphic Designer (Contract)
Project Type
Contract Work | Brand Collateral | Layout & Icon Design | Print & Digital
Tools Used
InDesign, Illustrator, Photoshop
Branding
Arcurve’s branding reflects a modern, trustworthy, and community-driven identity. The core palette features Arcurve’s signature red and gold, representing energy, innovation, and excellence. Throughout my deliverables, I introduced complementary tones like light blue and deep cool grey to support specific themes and create visual balance. The result is a cohesive, adaptable visual system that aligns with Arcurve’s collaborative and people-focused nature.
Deliverables
The highlighted deliverables from this project include a magazine spread for Business in Calgary’s magazine for the 2025 Leaders Awards, a t-shirt design for the 2025 Arcurve BBQ, and a collection of reusable icons for presentations and documents. Each piece was developed to align with Arcurve’s brand identity, maintaining consistency across both print and digital platforms. The focus was on creating adaptable, cohesive visuals that could be integrated into ongoing marketing and event materials.
Magazine Spread (Right Page Design) – Business in Calgary, October 2025
Final Outcome & Impact
This real-world project provided Arcurve with cohesive event collateral and a unified iconography system that can be reused across future print and digital materials. The event graphics supported a special company milestone, while the magazine spread offered a polished public-facing asset aligned with Arcurve’s professional branding. These pieces streamline future content creation and reinforce consistency across platforms.
Arcurve BBQ 2025 - T-shirt Design
